Tuesday, April 7, 2009

Snuggie Nation

We've all been there...watching a movie, wishing there was some way to enjoy a snack without having to throw off the cozy blanket we had just meticulously arranged for the ultimate comfort experience. If only there was a solution to reach my drink without the blanket sliding off...

Enter the Snuggie, dubbed the "comfort food of the clothing line" simple solution to an everyday comfort problem-people looking to feel warm and comfortable yet still being able to use their hands. Ingenious, yes. Well timed and targeted, absolutely. Strange, a little bit. However, this overly-simple, borderline ridiculous product has made millions during a time of unprecedented economic losses.

Whether you are a supporter or hater of the one-size-fits-all Snuggie, you can't deny what it has shown us about human behavior and perception. Until someone invents a solution, we may not realize that something is actually a problem impacting our comfort! Think about it-the majority of loungers were content with wrapping themselves in a blanket and dealt with having to throw it off to answer the phone or eat a snack. But since there is now a product that eliminates these every day inconveniences. Not only are people wanting comfort while in their home, they are creating comfort events for all people to celebrate being completely comfortable, wrapped in a blanket with sleeves.

The Snuggie phenomenon isn't just an uprising of energized coach potatoes, its movement with a great philosophy- comfort can be simple. In the past, people paid top dollar for products that guaranteed the ultimate comfort experience-luxury cars, first-class tickets, plush vacations. Now that extraordinary spending has become taboo in today's economic state, people are placing a high value on the the inexpensive products that keep them comfortable. Its the same as a small child carrying a their special blanket around everywhere they go. The blanket gives them a sense of security, of familiarity and ultimate a feeling of comfort. So of course it makes sense for us adults today to turn to the "adult onesie" blanket it our time of comfort need. No wonder they are so popular now...

In a time where costs outweigh comfort, how do you maintain a level of personal comfort?

Stay comfortable out there!

~Comfort Creature

3 comments:

  1. Welcome ComfortNation! Finally a source for everything comfort. Snuggies??? I like the YouTube spoofs.

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  2. I personally find the "Snuggie" to be a ridiculous product. The commercials make me laugh. I was suprised when reading the article that it is such a bit hit and making the money it's making. All I can say I guess is "Good for them!"

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  3. I think we all hate it because we all wish we could have invented something so ridiculously simple that would make us millions.

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